About sustainability

Being in the textile industry means constantly dealing with challenges when it comes to the environment and leaving as few traces behind as possible. Historically, the textile industry has been one of the dirtiest industries there is, and the now absolutely necessary changes are happening (too) slowly. But - change is happening and there are now techniques for printing on textiles that leave very few traces behind. There are industry standards that must be met and new laws and regulations are being added.

Madeleine Wideland Designs cares about nature, the environment and people. When you buy something from us, you should be able to feel sure that you are contributing to a sustainable business. My ambition is to create high-quality home furnishings that will last for a long time and not need to be replaced very often.

Digital printing has a significantly lower impact on the environment than rotary printing. Our printing company is an all-Swedish company with many years of experience. They have purposefully switched from solvent-based pigments to water-based ones that are kinder to nature. The pigment is certified with ÖKO-tex Standard 100 product class 1, which means that it is within the limit value of toxic chemicals and is also approved for use on, for example, baby clothes and bedding.

We currently only print on 100% linen which is a natural material. Read more about linen here .

The part of our process that is difficult to manage is transportation. We always try to choose the most environmentally friendly option for shipping our products, but here there is a lot to do in the industry and we are constantly following developments to be able to offer the cleanest option.

Read more about the textile industry