About us
The birth of Madeleine Wideland Designs is part of a winding journey from a life that felt unfulfilling and was partly marked by a fear of flying, to a completely different life led by love, freedom and wealth. This journey is very much ongoing and the past year has been overwhelming and tumultuous.
I have always had a strong interest in art, fashion and other creative expressions - music is an essential and vital part of my life - but it was only a few years ago that my passion for pattern design was awakened. Since then I have spent countless hours learning everything about pattern design, the technical skills you need and also developing my own artistic style - or voice - as you like. I am deeply in love with flowers and floral patterns. I often create powerful, colorful patterns and I want your heart to leap with joy when you see my patterns, just like I feel when I create them!
If during my journey I can somehow inspire others to make a conscious choice to live a more creative and fulfilling life, nothing could make me happier! Here in the blog I write a little more in depth about life choices, creativity and other topics that I feel are important. In the blog you will also find sewing tips and other things a little more hands-on.
My values
I am convinced that all people need a little beauty in their everyday lives, to have a balance in life and to be able to feel hope and joy. I also believe that most people nowadays want to contribute to saving the earth we live on. I want to tie the knot by offering beautiful interior design while leaving very little footprint on nature.
When you choose textiles or a product from us, you simultaneously contribute to these values and you can proudly display a unique and genuine interior design product.
Working with sustainability is an ongoing process and we try to be as transparent as possible. An essential part of this sustainability work is about living every day with care for body, soul and mind as small business owners.
In parallel with Madeleine Wideland Designs, I run a network, or perhaps rather a movement, together with Karin Callin , called Systerskapa! There we create conditions for women to connect with other women - sisters - to jointly build a strong sisterhood where we feel safe to develop and take our place in the world. You can read more about that here.
To give back
Giving back to nature is important to us. The textile industry is known to be one of the dirtiest in existence. Thankfully, awareness is growing and many producers are taking a big responsibility to consistently work with and find new sustainable methods to minimize the impact on our planet.
Our textiles are digitally printed and sewn in Sweden by people who are masters of their craft and work under the best conditions.